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  • Writer's pictureYusra

The First AR Mobile Platform “ARtistica” Launched by Anansi

An IT company based in London and specialized in Software Development, Artificial Intelligence and XR, Anansi, has introduced a new AR application that lets the users experience Digital Art and Holograms places in emblematic locations around the world. ARtistica is the first AR mobile platform which is dedicated to showcase the work of 3D artists’ community in the real world. The app is initially launched in London, but the company is looking to rapidly expand its range.

On the February 2nd, 2021 in London, UK, the Anansi Director, Yuri, discussed a little bit about the project and the current state of UK IT start-ups stating that,"With the pandemic, Brexit and absolutely zero help from Government and Institutions, real startups like myself, that rely on skills and hard-work instead of political connections and fancy PowerPoint presentations that lead to grants and investments, have taken a real hit and are struggling to survive. So, instead of shutting down everything and move to Europe (like the government suggest) I have tried to turn things around and started to work on a number of IPs that would have the benefit of improving our portfolio, with the hope to gain visibility and possibly new clients while we showcase the benefits that these technologies could bring to other industries.”

He further added,"ARtistica is an iOS and Android app that uses XR, Artificial Intelligence, and advanced geo-positioning to experience our cities' space in new ways. We bring into the world a fantastic new layer made with the creation of talented Digital Artists, using cutting edge technologies to provide a real taste of AR. ARtistica is an active project with a solid roadmap. There are a lot of ideas that we want to develop during the year. Besides enlarging our Artists and Content Creators' community, we have a few exciting new functionalities that we are working on. Some of them include:

  • a DeepFake exhibition from the French artist Q l'Atone;

  • AR Artistic Paths and Treasure Hunts;

  • Face Recognition;

  • an end-to-end encrypted chat system to communicate and share within the application

  • an advanced photogrammetry scanner to create detailed scans of the world.

"We have already a busy release schedule between Valentine Day and the Summer. However, we keep the calendar flexible. Many functionalities (like the AR Treasure Hunt) are kept parked until it is safe for people to be out again. And of course, we are already working to make the app compatible with the new AR Smart Glasses that Facebook and Apple will release this year.”

He concluded, "Our vision is to create a fun app for users to enjoy and have memorable experiences and, for Creatives and Artists, to have a platform to showcase their work and engage the public in new interactive ways. We are open to considering a wide range of works, from video productions, 2D images, 3D animations, static holograms, and even small augmented reality games. We also hope to expand our collaborations to Museums and other organisations from the Culture and Entertainment sectors."

Follow the links for more information about the ARtistica Project and Anansi.


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