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  • Writer's pictureYusra

How can I improve my Google search ranking?

Google was founded on September 4th, 1998 by Larry Page and Sergey Brin. They originally called the search engine “BackRub” due to its ability to analyze backlinks. This eventually changed to Google when they incorporated as Google Inc. in 1998. Since then, it has become one of the most popular and powerful search engines in the world.


As of June 17, 2023, there are approximately 30 to 50 billion web pages indexed through Google. However, it is important to note that this number is constantly changing, as new websites are created and old websites are taken down all the time. Additionally, not all of the web pages that are indexed by Google are actually active. In fact, it is estimated that only about 200 million websites are active at any given time.

The number of websites on the internet has been growing exponentially in recent years. In 1993, there were only a few thousand websites in existence. By 2000, that number had grown to over 100 million. And by 2010, it had reached over 1 billion. Today, there are billions of websites online, and that number is only going to continue to grow in the future.


The growth of the internet has had a profound impact on the way we live and work. It has made it possible for us to connect with people all over the world, to access information at the touch of a button, and to shop, bank, and do business online. The internet has truly changed the world, and it will continue to do so in the years to come. Here is a link to content by google on how search works on google


To improve your search ranking, there are a few simple steps you can take:


Make sure your content is relevant and up to date. Content that is well-written and informative helps to keep visitors engaged and encourages them

Google uses a complex algorithm to determine the ranking of websites on its search engine. This algorithm takes into account many different factors, including content, site structure, backlinks and other signals. One of the main goals is to provide users with the most relevant and useful results for their query. To improve your website’s Google search ranking, it is important to understand how the algorithm works and take steps to ensure your website is optimized.

Optimize Your Site: Make sure your website is optimized for search engines by using keywords in titles and meta descriptions, optimizing images and other media, using a sitemap to help with crawling, and maintaining an easy-to-navigate site structure.

Publish High-Quality Content: Google loves content that is fresh, informative, and relevant. Make sure that you are creating content that is useful to your potential customers.

Build Quality Backlinks: Google ranks sites higher which have more backlinks from reputable websites as this signals trust and authority. You can earn these backlinks by guest posting on other blogs, networking with influencers in your industry, or simply reaching out to others in your space.


Monitor Your Site Metrics: Analyzing your website’s data will help you understand how well you are ranking and where users are coming from. You can use tools such as Google Search Console or Google Analytics to determine which keywords are driving traffic and conversions so that you can focus on these areas when optimizing for search engine optimization.


Use Social Media: Having an active presence on social media platforms can help you to reach more people and drive traffic to your website. When others are sharing your content, it will be seen as a sign of trustworthiness and quality by Google and may help to increase your rankings.

Make Sure Your Site Is Mobile-Friendly: With more people accessing the web from mobile devices, it is important that your website is optimized for viewing on all devices. Using a responsive design can help you improve user experience and ensure that search engines can understand and crawl your content for better ranking.


Update Content Regularly: Keeping your content fresh and engaging will keep visitors coming back to your site. Regularly updating content ensures that Google will continue to crawl your site and index it for search engine rankings.


Utilize Structured Data: Structured data allows you to add specific information about your page in a way that is easy for search engines to understand. This helps the search engines get an accurate picture of what the content of your page is about, so they can rank it higher.


Following these tips will help you to improve your Google search ranking and increase visibility for your website. With optimization, quality content, backlinks, metrics monitoring, social media presence, a mobile-friendly design and regularly updated content you can ensure that your site is visible in the SERPs.

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